Typography, or font, refers to different styles or types of lettering that we can use to make a design. For example, anyone who is accustomed to using Microsoft Word will be more than familiar hearing about fonts like Arial, Comic Sans, Times New Roman and even Impact to name a few.

By default, every computer has a series of different types of lettering installed according to the operating system. However, we can always add new fonts that we need to later use them with text editing systems (Adobe Photoshop, Illustrator, InDesign, Microsoft Word, PowerPoint…). On a windows computer, fonts can be located using the following route:

    My Computer-C-Windows-Fonts

The name of the file we need will either be C or something similar, depending on where Windows is installed.

That file will show all of the different fonts available on your computer. If you want to install new fonts there are many web pages where you can buy them or download them for free. Once they are downloaded on the computer, you have to drag them to the file mentioned above and they will be stored on the computer.

If you are going to install a new font using the most current windows operating system (windows 10), click on the search button located to the right of the start button and type the words fonts and click on the first icon that appears “Fonts-Control Panel”.

For Mac users, it is even easier: double click on the icon downloaded and it will open up a window where you should click the option “Install”.

What kind of message can a font send?

Just like when we use colours or photos, fonts can also transmit emotions and sensations, which have an influence on the message being transmitted. For example, if we want to send a traditional message, the font used is different to whether our message is more innovative.

The following four font types help to distinguish the relationship between the message being sent and the font used: Serif, Sans Serif, Script and Rounded.


This refers to fonts with small lines at the end of the letter strokes. The fonts Book Antigua, Courier, Garamond, and Times New Roman are examples of lettering styles with lines at the end.

This type of letter is usually perceived as serious, traditional, respectable and used for business.

It is commonly used for long texts because of the imaginary line that they create below the text. This line helps to guide one’s eye making it more comfortable and easy to read than in fonts without those lines.

Sans Serif

In addition to not having lines or serifs at the end of the letters, they present a contrast between the strokes. They are often associated with advertisements because they are effective for getting results with small amounts of texts in business signs. Some of the most common fonts of this type are Arial, Bauhaus, Tahoma, Verdana or Helvetica.

According to the psychology of fonts, Sans Serif transmits a feeling of modernity, safety, happiness, neutrality or minimalism.

Although they are specially made for signs because the lack of lines makes it harder to follow along with longer texts, the use of this type of lettering is best for viewing screens.  This is because the letters are perfectly legible in small sizes given that the pixilation it produces makes them cleaner to see than other fonts with serifs. This means that it is more recommended to use blocks of text on screens with sans serif fonts.


These are fonts that imitate calligraphy or manuscripts. The gothic font was the first printed character used in Europe to imitate the writing of monk scribes. Other examples, aside from gothic, are Brush, Vivaldi or Edwardian Script.

These fonts transmit elegance, emotion and creativity.


 These fonts are often known for their soft look making them ideal for teachers and those working with young people.


Here are some web pages where you can download or buy different fonts:

Free Fonts

Google fonts: https://fonts.google.com/

Dafont https://www.dafont.com/

Font squirrel https://www.fontsquirrel.com/

1001 Free Fonts https://www.1001freefonts.com/

Font Fabric http://www.fontfabric.com/ 

Paid Fonts

My Fonts https://www.myfonts.com/

Font Shop https://www.fontshop.com/foundries/fontfont

Lino Type https://www.linotype.com/

Hype For Type https://www.hypefortype.com/

Font Shop https://www.fontshop.com/


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