In recent years, growing rates of obesity have become a concern due to their direct link to chronic illnesses. Similarly, current pressure to conform to aesthetic expectations has caused a large part of the population to exhibit negative emotional reactions to food.
Since the majority of failures when pursuing healthy eating habits are not due to a lack of nutritional information, it becomes clear that active involvement in one’s own nutritional assessment is the key to motivation and commitment.
Seen from this perspective, nutritional coaching is a suitable technique through which the client identifies and overcomes their obstacles. It creates an adequate environment and guides the person towards the attitudes and determination required to make a change in their diet, while at the same time managing to improve other aspects of their personality and lifestyle.
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