Contemporary societies are causing profound economic and social transformations which are generating significant changes in the quantity and quality of available free time. These tendencies have direct influences on leisure activities, which themselves influence the supply and demand of leisure goods and services. These economic and social transformations lead to an increase in dissatisfaction, stress, boredom, lack of physical activity, lack of creativity, and the alienation of people in their day-to-day lives. All of these symptoms can be alleviated through leisure activities.
In the leisure industry, the cultural sphere and cultural activities and events have been and continue to be the most traditional fields, as this is where leisure and free time experts have a lot of potential to develop themselves professionally, both in private companies and in public institutions.