Different people perceive purchasing in different ways as motivations, wants and needs vary from person to person.
Although unrealistic, this diversity is what would compel companies to create products and services with as many modifications as there are people. Said differences need to be combined with the realistic possibilities of attending to the client. A solution for bridging this gap is to group clients together based on common criteria.
Though this grouping is general, these criteria establish different typologies for clients with similar motivations and attitudes.
Below we are going to propose client typology groupings to be used as a guide. It is important to note that these are recommendations for making a successful sale according to different customer service situations, as opposed to a rigid pattern of client typology:
What kind of experience have you had with each of the 10 types of clients? Do you know of other common customer service situations?